So you’re thinking about starting a podcast, are you? Good for you! You really won’t go wrong by starting podcasting. You’ll find that you’ll be very happy with that decision and probably sooner that you think. But why?
What are the benefits of starting a podcast? Why should you start one?
In this article I’m going to share just four of the reasons – four of the benefits. But there are a lot more than just this.
- You can sell your podcasts as a product. Most podcasts aren’t sold. And there are a number of reasons why you might not want to. However, you can still make money from your podcasts. For example, there is no reason that they can’t be combined into a set of CDs (or MP3s if you want the online equivalent) and sold as a collection of podcasts. Or even edited together into a short course on a common topic.
- Podcasts help you to build a reputation. Because they are focused on you presenting knowledge, the content itself is an excellent way to build your recognition as an expert. But there’s more than that. Podcasts are repeating media. Each week there is a new chance for you to show off your knowledge. A new chance for you to establish yourself as an expert. Because of this repeating over and over and over podcasts are an excellent tool to help you establish yourself as an expert. In fact, unless you are singularly incompetent it’s almost inevitable that you’ll be perceived as an expert in your field.
- Podcasts help you to build traffic. One of the advantages of a podcast is that it is repeating. Every week people will return searching for your podcast. Why? Because they know that there is new, useful content that they want to experience. So rather than a single visit you are constantly adding new listeners to your existing listeners.
- Podcasts take up less time and effort than other marketing tools. Videos are complex. Not only do you need to get the content and the audio correct but you also need to get the video correct. Producing a single 10 minute video can take up to two days. Writing articles is simple. But you need lots of them. In fact, you need so many of them that you really can’t afford to do them yourself. But podcasts are simple. A complete month’s worth of podcasts can be taken from concept to recorded podcast in less than two days of work.